That was one of the statistics delivered today to the State Water Resources Control Board during an update by officials with the Save Our Water campaign, which is co-managed by ACWA and the Department of Water Resources.
Jennifer Persike, ACWA’s deputy executive director for external affairs and operations, told members of the State Board that additional funding given the campaign in 2014 helped to expand its reach into new channels and markets – including paid advertising. The campaign elicited 450,000 web site visits, 220,000 video views, 13,600 radio ads, 1,700 television ads and 140% increase in social media followers. Overall, the campaign achieved 210 million impressions of its message. Read more
