{"id":4298,"date":"2015-03-10T16:09:39","date_gmt":"2015-03-10T11:09:39","guid":{"rendered":"http:\/\/www.cawater-info.net\/all_about_water\/en\/?p=4298"},"modified":"2015-03-10T16:11:20","modified_gmt":"2015-03-10T11:11:20","slug":"save-our-water-message-delivered-210-million-times-in-2014","status":"publish","type":"post","link":"http:\/\/www.cawater-info.net\/all_about_water\/en\/?p=4298","title":{"rendered":"Save Our Water Message Delivered 210 Million Times in 2014"},"content":{"rendered":"

\"save-our-water\"<\/a>Californians had the opportunity to receive the message to save water at least five times apiece in 2014 when the Save Our Water campaign ramped into high gear due to the state\u2019s drought, delivering water conservation messages on television, radio, social media, websites and even lawn signs.<\/em><\/p>\n

That was one of the statistics delivered today to the State Water Resources Control Board during an update by officials with the Save Our Water campaign, which is co-managed by ACWA and the Department of Water Resources.<\/p>\n

Jennifer Persike, ACWA\u2019s deputy executive director for external affairs and operations, told members of the State Board that additional funding given the campaign in 2014 helped to expand its reach into new channels and markets \u2013 including paid advertising. The campaign elicited 450,000 web site visits, 220,000 video views, 13,600 radio ads, 1,700 television ads and 140% increase in social media followers. Overall, the campaign achieved 210 million impressions of its message.<\/p>\n

Persike added that the SOW campaign consolidated its websites into one new website \u2013 www.saveourwater.com. It also will \u201cretool\u201d its message to spread the word that water conservation needs to become a way of life, not just a goal during drought.<\/p>\n

\u201cWe are retooling, refreshing and focusing in,\u201d Persike told members of the State Board, adding that the campaign is \u201cshifting our message to permanent lifestyle change.\u201d<\/p>\n

\u201cWe learned from our efforts last year, especially in how Save Our Water needs to deliver information to a state as vast as California,\u201d said Persike. \u201cWe want to get the right information and tools to the right audiences to ensure our efforts make a difference.\u201d<\/p>\n

Last month Save Our Water launched its all-new website with new tips and tools. The program also is developing additional content, including a new Spanish-language website and an easy-to-use household water calculator that will offer tailored conservation information to users.<\/p>\n

\u201cWe want Save Our Water to inspire all Californians to conserve water not just in the depth of drought, but all the time, every year,\u201d said Nancy Vogel, DWR Director of Public Affairs.<\/p>\n

Save Our Water also connects with Californians on its Facebook page, Twitter and Instagram accounts.<\/p>\n

Source: http:\/\/www.acwa.com\/<\/a><\/p>\n

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