Has been recommending water filters for years, but they are not without their issues. (Remember Beth Terry’s Take Back the Filter campaign?). They are often ugly, plastic things. I love my ZeroWater, but it is ridiculous to fill, and is seriously out of place in an architect’s kitchen.
The Soma, on the other hand, is lovely to look at. CEO Mike Del Ponte tells us that it is designed according to Dieter Ram’s principles (which inspired Jony Ives and Apple). Rams has written:
My aim is to omit everything superfluous so that the essential is shown to the best possible advantage.
And indeed, as Mike points out, they even eliminated the handle from the glass carafe. It is simple and elegant, a bit retro and would look lovely on my counter. Read more
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