26The next time you open a can of soft drink, consider where the water inside it came from. The H20 in an Indian can of Coca-Cola includes treated rainwater, while the contents in the Maldives may once have been seawater. The water needs to come from such different sources for a reason – it’s because there is a global freshwater crisis.
Earth’s glaciers and ice caps lock away over 68% of its freshwater supply, but scientists believe climate change accounts for their recent, rapid melting
Given that 70% of the Earth’s surface is water, and that volume remains constant (at 1,386,000,000 cubic kilometres), how is a water shortage even possible? Well, 97.5% is seawater unfit for human consumption. And both populations and temperatures are ever-rising, meaning that the freshwater we do have is under severe pressure.
Water demand globally is projected to increase by 55% between 2000 and 2050. Much of the demand is driven by agriculture, which accounts for 70% of global freshwater use, and food production will need to grow by 69% by 2035 to feed the growing population. Water withdrawal for energy, used for cooling power stations, is also expected to increase by over 20%. In other words, the near future presents one big freshwater drain after the next. Read more
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