The Blu is a global mission to create an ocean on the web as a shared media experience. It is a beautiful interactive online world, where every species and habitat is a unique work of art created by digital artists and developers from around the world. The Blu is a geo-social web application, where people connect across the Internet and explore a vast ocean on the web.
The Blu is not a game, animated movie, or a social media site. Having said that, it does fuse elements from all three media types into a new form of entertainment. Inspired by artistic expression and the global collaborative potential of the Internet, the Blu is the first example of what we refer to as “globally shared media and storytelling”.
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