10 Fascinating Trends In The Water Industry And The Companies Poised To Gain From Them

With global water consumption doubling every 20 years, its no surprise that the $450 billion water market has seen rapid innovations.

An increasing number of companies are turning to water reuse, desalinating water, and implementing new technology that makes its economical. The industry is also consolidating merging manufactures with service providers. And the the trend is picking up around the world.

A new report by Citi Investment Research & Analysis has culled 10 trends to look for in the water market, and the companies levered to the trends. Read more

Drinking Water and Society

The course of world society in the twenty-first century is likely to be substantially influenced by a single resource: drinking water. The first and most obvious fact is that water is an absolute necessity. Without water, life—animal, plant, or human—cannot exist. Water comprises approximately 75 percent of the human body. Without adequate water, the body ceases to function. Depending on one’s exertion level and weather conditions, the average adult should consume a minimum of eight 8-ounce glasses (or about 2 liters) of water daily.

One might think that drinking water should not be a problem in the twenty-first century, but it can be. Several related factors define the challenges. First, quantities of water on planet Earth suitable for drinking are extremely limited. Less than 1 percent of all water on Earth is available as groundwater and surface water suitable for human uses such as drinking and cooking. The remainder is either salt water (97 percent) or is locked up in ice (just over 2 percent).  Read more

Facts and figures about water and demographic drivers

  • The world’s population is growing by about 80 million people a year, implying increased freshwater demand of about 64 billion cubic metres a year.
  • An estimated 90% of the 3 billion people who are expected to be added to the population by 2050 will be in developing countries, many in regions where the current population does not have sustainable access to safe drinking water and adequate sanitation. Read more

Oceanography, Biological

Biological oceanography is a field of study that seeks to understand what controls the distribution and abundance of different types of marine life, and how living organisms influence and interact with processes in the oceans.

Biological oceanographers study all forms of life in the oceans, from microscopic plants and animals to fish and whales. In addition, biological oceanographers examine all forms of oceanic processes that involve living organisms. These include processes that occur at molecular scales, such as photosynthesis , respiration, and cycling of essential nutrients , to largescale processes such as effects of ocean currents on marine productivity.  Read more

Water from the Tree of Life – Enjoy the health benefits of coconut water

The purest liquid second only to water, coconut water is a very potent source of electrolytes, calcium, potassium, magnesium, and natural sugar. A single cup of coconut water contains more than 600 milligrams of potassium and 40 mg of magnesium, making it a top source of both of these important minerals.

Did you know that athletes and people who exercise regularly are encouraged to drink coconut water? As an isotonic solution, coconut water replaces the fluids and minerals that the body loses during physical activities. It can be thought of as nature`s sports drink. Read more